"Coronavirus" as a
Marketing Tools
Hello Folks!!
By reading the title of the blog, most of you would have several
questions in your mind and the most common question that you all will have is
that how coronavirus can be used as a marketing tool? In this situation of
coronavirus where most of the businesses are temporarily closed and are facing
lots of problem like many companies are unable to reach their customers, unable
to promote their brand, unable to gain popularity in the market, etc. But none
of you would have consider coronavirus as an opportunity to promote their
brands.
Today I will focus on the how you can take advantage of
coronavirus and promote your brand name & improve your marketing
strategies. There are several tips for marketing in this situation but the most
effective ways are :-
1. Reassure Your Customers About How Your Company is Responding to the Pandemic.
2. Move Your Brand Online To Stay Connected To Your Customers.
3. Focus on Strengthening Your Relationship With Your Customers.
4. Infuse Empathy in your Marketing Communications.
5. Reflect on Your Company Values During this Lockdown & Refocus Your Engagement
Strategies.
6. Avoid the Hard Sell and Reaffirm Your Commitments to the Long Run.
7. Help Your Customers Navigate the situation and Pivot as Necessary.
2. Move Your Brand Online To Stay Connected To Your Customers.
3. Focus on Strengthening Your Relationship With Your Customers.
4. Infuse Empathy in your Marketing Communications.
5. Reflect on Your Company Values During this Lockdown & Refocus Your Engagement
Strategies.
6. Avoid the Hard Sell and Reaffirm Your Commitments to the Long Run.
7. Help Your Customers Navigate the situation and Pivot as Necessary.
The best way to achieve it is to go DIGITAL!! Create a creative video ads, digital poster, etc which promotes safety measures from
coronavirus and spread as much as you can with the help of social media
applications like Facebook, WhatsApp, Twitter, Youtube,etc.
The best example of using
"Coronavirus" as a marketing tool was recently done by McDonald
which is an American fast food company, founded in 1940 as a restaurant
and has 37,855 restaurants around 120 countries.
What McDonald had done in this coronavirus
situation is that they had slightly changed their logo and represents the new
logo in such a way that it form a message behind it. McDonald had altered
iconic mark in Brazilian campaign to encourage safety for all during
coronavirus pandemic, Agency DPZ &T teamed with McDonald’s Brazil to
reconceive the Golden Arches in pulled-apart form to encourage consumers to
keep each other safe through social distancing. According to the shop, the move
is meant to convey the idea that we are "separated for a moment so that we
can always be together."
Why McDonald changed their logo?? What s' the main benefit from
it??
Changing the logo is a big decision for any big company because sometimes their
logo creates a value for them. But McDonald want to address their concern
regarding coronavirus among people and want to aware safety measures to their
customer which is social distancing by pulling apart the golden arches and
convey a message throughout the world.
Now comes the main point, What s' the benefit from changing the
logo?? The first and foremost benefit is the value that people will have toward
the company which is one of the main aim of any marketing strategies that
company try to achieve. Secondly, the trust that people will have toward the
company which will directly be beneficial in future. Lastly, it builds good
relations with customer that all company wants from their customer which will
help the company in long run to grow.
Please comment below if you like the blog or have any doubts regarding this topic!!! Please SHARE this blog and share the knowledge that you gain from it to everyone.
Avadh Patel
STAY HOME & STAY SAFE 🙏🙏
